The Spark ✨ – Founder’s Story
In Class 12, while friends crammed formulas, Manisha was experimenting with actual formulas—clay ones.
Growing up in Jaipur, her family’s Sunday self-care ritual was a homemade face pack of pure Multani Mitti. One evening, Manisha’s mother let slip a secret: “Most store-bought mitti isn’t mitti at all—it’s bulk clay mixed with talc, dyes and a dash of perfume.”
Shocked (and a bit rebellious), Manisha lugged home sacks of raw clay from the local mandi, sun-dried neem leaves from her courtyard, and wilted rose petals saved from her grandmother’s prayers. Her little bedroom became a mini-lab where she perfected three heritage blends:
Pure Multani Mitti – unadulterated Rajasthani clay
Neem Multani Mitti – clarifying, antibacterial
Rose Multani Mitti – soothing, pH-balancing
The blends worked. Friends asked. Friends-of-friends begged. And in 2024, fresh out of college, Manisha registered Clayera—“clay” + “era,” a new era of earth-first skincare.
Manisha Chaudhary